[Udacity] Digital Marketing Nanodegree v3.0.0
Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing.
CO – CREATED WITH
- facebook blueprint
SKILL COVEREDDigital MarketingSocial Media MarketingFacebook MarketingSearch Engine OptimizationSearch Engine Marketing
JOB OPPORTUNITIESDigital Marketing ManagerSocial Media Marketing ManagerDigital Marketing Specialist
- No pre requisites required
Whatever your goals, Udacity is dedicated to helping you make them happen. Master the latest skills, build amazing projects, and advance your career. With our unrivaled support and personalized attention we’ll do everything we can to make sure you succeed. We’ve got the support you need to turn your dreams into reality.
Dedicated personal mentor
Overcome barriers to your learning with a knowledgeable mentor who can answer your questions and keep you focused on your goals.
Weekly live sessions
Get the close attention you need and interact with your classmates in regular live Q&A sessions and webinars.
Personalized learning plan
Accelerate your learning and beat your goals with a learning plan designed around your life.
Why Take This Nanodegree Program?
This program offers you the opportunity to master platform-specific skills valued by top employers, while at the same time establishing a broad-based understanding of the whole digital marketing ecosystem. After graduating, you’ll be ready to join a large corporation or a small firm, or even go independent as a freelance digital marketer.
spent on digital marketing in U.S.
A 360-degree Approach
Our expert content partners represent the entire digital marketing ecosystem, and this program instills a 360-degree understanding of the field. You’ll cover the full range of digital marketing specialties, and build a broad foundation that will make you an invaluable addition to any company seeking digital marketing expertise.
In this unique program, you’ll run live campaigns on major marketing platforms. You’ll learn and apply new techniques, analyze results, produce actionable insights, and build a dynamic portfolio of work. You’ll benefit from supportive mentoring and rigorous project review, and our expert partners, who together comprise the absolute cutting-edge of digital marketing expertise, will teach you in the classroom, and even interact live during specially scheduled online events.
Advance your Career
The Digital Marketing Nanodegree program is designed to ensure your long-term success in the field. The skills you learn will prepare you for jobs in digital marketing, and you’ll be ready to deliver immediate value to any organization. We will support you throughout your learning journey; from gaining valuable technical and career skills, to landing your dream job.
Digital Marketers are in high demand. Create your professional portfolio with Udacity and open up a world of opportunities. Our hiring partners are eager to meet you.
Succeed with Recruiters
Work with experienced careers professionals for tailored advice on how to improve your search and impress recruiters. Including feedback on your LinkedIn, GitHub, and professional brand.
Build a Great Network
40,000+ highly-skilled grads make up your new career community. Ready to collaborate, share referrals, or hire your own team? The Udacity Alumni Network is here for you!
- Digital Marketing
- Social Media Marketing
- Facebook Marketing
- Search Engine Optimization
- Search Engine Marketing
What You Will Learn
Become a Digital Marketer
Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run Ads campaigns and advertise on Facebook. Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.
Students should have basic computer skills and be comfortable navigating online.
In this course, we give you a framework to help you organize and plan your marketing approach. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree program as examples of how to apply what you learn in both B2C and B2B contexts.
Prepare to Market
In this first project, you’ll prepare for your new role as a digital marketer. To begin, you’ll choose a B2B or B2C product to market—this can be your own company, or a “Sandbox” product that Udacity provides. You’ll summarize the business model of the company, articulate the marketing objective, and develop a target persona.
Content is at the core of all marketing activity. In this course you learn how to plan your content marketing, how to develop content that works well for your target audience, and how to measure its impact.
Social Media Marketing
Social media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform.
Market your Content
In this project, you’ll learn to produce and market content about a subject you know very well–yourself! First you are going to write a blog post. Next, you’ll craft social media posts for three social platforms to share your blog post with your audience.
Social Media Advertising with Facebook Blueprint
Cutting through the noise in social media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience.
Run a Facebook Campaign
In this project, you’ll create, manage, and monitor an advertising campaign on Facebook for a B2C or B2B product for your own company, or the ‘Sandbox’ product that Udacity provides. While the campaign is live on Facebook, you’ll test and optimize your campaign to achieve the best ROI possible.
Search Engine Optimization (SEO)
Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link-building campaign.
Search Engine Optimization (SEO) Audit
In this project, you’ll audit a Udacity website or your company’s website and recommend actions to optimize its ranking in search engine results. You’ll recommend a target keyword list, evaluate the design and the UX of the site, and recommend improvements.
Search Engine Marketing with Google Ads
Optimizing visibility in search engine results is an essential part of digital marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using Ads by Google.
Run an Ads Campaign
In this project, you’ll create, execute, and monitor a search engine marketing campaign on the Ads platform for a B2C or a B2B product. While your campaign is live, you’ll test, monitor, and optimize your results for the best possible return on investment (ROI).
Display advertising is a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, you learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google Ads.
Evaluate a Display Advertising Campaign
In this project, you’ll evaluate the results of a display advertising campaign and create a presentation of the results for management. Your summary will include the targeting strategy, creatives used, the results of the campaign, and recommendations on how to improve the campaign.
Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.
Market with Email
In this project, you’ll plan and prepare an email marketing campaign for a B2C or B2B product for your own company, or the ‘Sandbox’ product Udacity provides. You’ll write an e-mail, and evaluate the results of an email campaign, and you’ll recommend ways to optimize.
Measure and Optimize with Google Analytics
Actions online can be tracked, and so can the effect of your digital marketing efforts. In this course, you learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition and engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.
Create your Digital Marketing Portfolio
In your final project, you’ll summarize the different marketing campaigns you have executed, and reflect on the results. You’ll evaluate the ROI of your campaigns, compare the results across platforms, then formulate recommendations for future marketing action and budget allocation.
— AVINASH KAUSHIK, DIGITAL MARKETING ADVOCATE, GOOGLE
Learn with the best
Anke is the team lead for the Digital Marketing Nanodegree program at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.
Dan is a digital media entrepreneur, visual storyteller, and Stanford MBA. He has worked in different roles in media, tech, and marketing in Europe and the US.
Julia is a digital marketer, front end engineer, and former Teach for America teacher. She has worked in marketing, product management, and web development roles at Scholastic, Udacity, and other companies.
Size: 4.22 GB